default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard

Ochocinco a PR genius

Font Size:
Default font size
Larger font size

Posted: Saturday, August 13, 2011 12:15 am

Chad Ochocinco is so stupid, he’s a genius.

I’m serious. He really is.

The star wide receiver is now a New England Patriot and there may be mixed emotions with how Ochocinco is received by Patriot fans.

Being seen in a Boston Red Sox jersey at a Boston game doesn’t help his cause.

But what got me worked up the most, was watching him on TV talking to reporters when he said he would stay with a fan for the first couple of weeks of the NFL season.

It sounds so stupid and it sounds ridiculous.

But really, it’s a genius move and it backs up me calling him a genius – he’s so stupid that he’s a genius.

The Patriots Public Relations department most likely cringed when they heard the statement.

We, as the general public, really shouldn’t be surprised. It’s Chad Ochocinco. It’s what he does.

He’s unique and he does unique things.

Ochocinco only had two requirements for the fan he would stay with: Have the Internet. Have an Xbox.

Sounds pretty simple to me.

Football fans and Ochocinco haters say he won’t stay focused if he shacks up with a fan for several days and that’s a logical concern.

In fact, I don’t think he’ll stay focused at all on the task at hand. Whether or not it shows preseason games and workouts is hard to tell.

But how would anyone stay focused on the task of preparing to win a Super Bowl if you have to spend your time off the field putting on a face and being a professional?

No superstar would be able to do it.

But here’s why Chad Ochocinco is a genius for doing what he’s doing: Public Relations.

Ochocinco is in the entertainment business. And especially when you’re a man who can make big money with endorsements, doing things like this that is outside the box is a good method of branding.

Ochocinco and the New England Patriots want to win a Super Bowl. For some, that’s the ultimate goal and the only thing on their minds.

But let’s be honest here. There’s really one thing that this world is all about and it’s all about money.

According to society anyway, that’s what it’s about.

For Ochocinco, it’s genius.

Chad Ochocinco makes headlines when he does things like this. Remember when the Bengals came to Indianapolis last season? He took several fans out for a nice dinner in downtown Indianapolis.

He does it everywhere. It’s public relations and it’s branding and he’s just trying to set himself up to make a few extra bucks.

He’s just so stupid, he’s a genius.

Heck, I don’t blame Ochocinco. If I could brand myself and eventually make a few bucks from it, I’d do it to.

Maybe I should look into this. The only problem is I’d have to move in with my mother.

Follow Jim Johnson on Twitter @JimJohnsonWIRE or email him at

  • Discuss

Welcome to the discussion.

Sports Online poll


NFL News


MLB News

NBA News

NHL News

Fill out the 2015 Montgomery County Community Health Needs Assessment Survey

Click here for the survey in English

Click here for the survey in Spanish