Etcheson to retire from HHSB


After 40 years of dedicated service, Hoosier Heartland State Bank announces the retirement of William “Trey” Etcheson III. He has been a driving force behind the growth and community impact that Hoosier Heartland State Bank has experienced under his visionary leadership.

“It is with great gratitude I express our sincere appreciation for Trey’s 40-plus years of dedication and hard work at HHSB,” said Brad Monts, president and CEO of HHSB. “His contributions have played a significant role in the success and growth of our organization. His guidance and expertise have left a lasting impact and legacy to both our team and the organization.”

Etcheson started his career at Farmers State Bank/Hoosier Heartland State Bank in 1983 as assistant cashier and was later promoted to cashier in 1987. In 1992, he ascended to the role of President and CEO, a title he held until 2021, when the succession planning began for his retirement. While he steps away from his daily duties, Etcheson will continue to serve HHSB as chairman of the board.

In 2003, Etcheson spearheaded a cultural transformation within the bank, introducing a new mission statement that redefined what it means to be a community bank. This commitment was further solidified through the initiation of the “HHSB Gives Back” philanthropy program, which has surpassed $1.5 million in community donations. His vision and dedication have not only shaped the bank but have also left an indelible mark on the communities it serves.

His passion for community service extended to supporting local veterans. His instrumental role in helping secure funding to bring the Traveling Vietnam Memorial to Crawfordsville in 2016 and assisting the American Legion in acquiring a van for funeral services showcased his commitment to honoring those who served. The establishment of the Flag Box Program, ensuring the dignified display of burial flags for fallen veterans, further exemplifies his dedication to community values.

In addition to his local initiatives, Etcheson has been a staunch supporter of Holocaust education. He played a pivotal role in bringing Holocaust survivor Eva Kor to Montgomery County, leading to the establishment of HHSB’s teacher scholarship program. This program grants four local teachers a bank-sponsored trip with the CANDLES Holocaust Museum and Education Center, fostering continued education about the Holocaust among our youth.

Under his leadership, HHSB achieved remarkable milestones. The bank’s assets grew from $8 million to an impressive $300 million, employees increased from 5 to 65, and branches expanded from one to seven, including a virtual branch and micro-branch at Nucor Steel.

Etcheson’s legacy is further reflected in the construction of the bank’s new operations center and the HHSB Success Center in 2019. The Success Center, a training and education facility, stands as a testament to his commitment to fostering growth not only within the bank but also within the community.