Hites promoted to HHSB assistant manager of virtual branch


Hoosier Heartland State Bank announced that Heather Hites has been promoted to assistant branch manager of the virtual branch.

Hites has been an employee-owner of HHSB for seven years and has worked in the virtual branch since 2021. As assistant branch manager, she will assist customers with their financial needs via phone or digital channels and coach and develop team members to contribute to the overall success of their branch and the bank.

HHSB opened the virtual branch in 2019, merging the convenience of digital banking with the personalized touch of traditional banking. Located in the operations center in Crawfordsville, it has become a pivotal part of the bank’s commitment to providing top-notch local service to their customers.

“The business of delivering financial services continues to experience tremendous change as customers’ needs and preferences keep evolving,” said Brad Monts, pPresident & CEO. “Our virtual branch is often a more convenient customer service option for those who prefer chatting with us through our digital banking app or calling us by phone, often saving the need for a trip to one of our other six bank branch locations.”

Virtual banking services have recently expanded to include online and mobile app account openings and loan applications as well.

The virtual branch team, led by Hites, includes account specialists Heather Baker and Kirstin Dillon and customer service representative Melanie Cravens.

“We are committed to making banking as convenient and personalized as possible for our customers,” Hites said. “The virtual branch is a testament to our dedication to staying at the forefront of banking technology while preserving the personal connection that has defined our customer relationships for decades.”

Reach the virtual branch at 765-364-0784 or chat with them in HHSB’s digital banking app.